When Original Moxie CEO & Founder Rachel Blistein first began creating her own hair care products, it was out of a deep sense of unhappiness and frustration with her natural hair texture. She started in her very humble basement workshop, which was small, dark, and occasionally flooded. To battle the gloom, she painted the old wooden door to the workshop a cheerful red.
For five years, as she built her company literally from the ground up, that red door marked the threshold to a new reality in which she could embrace her curly hair and help others to do the same.
In keeping with the company’s long-standing commitment to outreach and its mission to celebrate diverse textures, the Red Door Program will provide hands-on support and concrete resources for youth who want to embrace their natural hair. The Red Door Program is now accepting applicants ages 5 to 13 from economically and/or socially diverse backgrounds (e.g., adoption).
Applications are due by December 31, 2025, and one applicant will be selected and announced on February 2, 2026. The recipient will receive $1,000 in natural hair coaching, services, and products over the course of one year. Our Black Friday sale, which will fund the program, will take place from November 28 to December 1, 2025. As with previous Black Friday sales, it will offer customers deep discounts on their favorite products. To nominate a candidate, fill out the application form below!
Any applications received after the deadline will be considered for participation in 2027.
